Search Engine Optimization Facts

What type of results can I expect?

The key performance indicators we look at our organic website traffic and search engine rankings. We will track this each month and report it to you.

How long will it take before I see results?

It can take up to 3-6 months to get on the first page of search engines. It depends on how competitive your industry is and the keywords we are targeting. Our goal would be to show you monthly increases in your organic traffic and rankings.

How often will I see a ranking report?

You will receive monthly SEO reports from us. However, if you need reports more frequently, please let your SEO specialist know and we can send you a report whenever you need it.

Who will be working on my account?

You will be assigned a dedicated SEO Specialist. This person is trained in search engine optimization and is likely to have experience in helping clients move up the rankings. This person will be your main point of contact. In addition, each SEO specialist reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.

How will you identify keywords for my business?

We will first gain an understanding of your business through a formal questionnaire. From there, we will perform keyword research to identify high traffic keywords that will be valuable for your business. To do this, we use the keyword planning tools that allow us to find keywords related to your business, the competition level, and how many times it is searched each month. Once we conclude our research, we will report to you our findings and recommendations.

How will you do the competitive analysis?

We will first identify the keywords that we are going to target for your business. Once this has been identified, we will analyze the websites of competitors who are already ranking on the first page of Google. We would use tools that we have to analyze the structure of their websites, and we may be able to apply a similar strategy for your website.

How will you change my website?

We would change technical things on your website, such as coding, tags, and some of the words to include the keywords you want to rank for. However, we would not change the physical design of your website. All of the changes to your website will be run by you first so that you are aware of what we are doing to your website.

How are you going to write blogs for my business?

We will write blogs by first obtaining an understanding of your business. Once we do this, we will develop a blog calendar. This calendar will include topics we will write about. You will be able to approve the blog topics before we write anything and approve it. Once the blog calendar is approved, we will write the blogs and optimize the blogs for SEO. To write the blogs, we will research the topics to write valuable content. Before we post the blog, you will be able to review it to make sure it meets your standards.

How will you get backlinks to my website?

We will develop backlinks through a combination of 1) outreach to blogs and publications to get your website featured in their content 2) writing engaging blogs and 3) increasing social shares and exposure.